The homemade cookie business is a thriving one. You can be successful in this field if you produce healthy and fresh cookies which can be noticed. Cookie packaging that is done right and has the correct features can be perfect for the cookies. These boxes can keep the product fresh from germs, increase its shelf life, make customers be attracted to the merchandise, etc. Therefore, it is necessary to know what makes these boxes good for the cookies. Read in to find out more.
Know who you are catering to
If you know exactly who your customer base is, you can then design the packaging so that it is good for them. These will be the best ones. Research to find out who buys your cookies and from where they are brought. They can be brought online, in bakeries, brick and mortar retail stores, etc.
Your cookies may be such that their taste is advanced and they are mostly brought by adults. If this is the case then you should focus on decent packaging. If the cookies are made with natural ingredients that aim to help people who are trying to lose weight, you will advertise this point attracting these type of consumers towards the merchandise.
Cookies made specially for toddlers who are teething can have baby images like those of teeth, and soft colors.
By advertising directly to your customer base, you can draw the right consumers towards the cookies.
Material plays an influence
The material that the cookie boxes are made from impacts how good the box will be. If you try and save money by getting weak material, the box can break causing the cookies to get harmed. You need to research the best material that will be able to keep the cookies safe.
A cookie box that is made from cardboard, corrugated cardboard, or Kraft is preferred. You will be sure that it will remain sturdy and not break. The cookies will be kept safe from any components coming from the packaging.
Customers will be attracted to buy your cookies as they will see that you are using recyclable material in the packaging. It shows that you want to reduce your carbon footprint. Some consumers are willing to pay more for environmentally friendly packaging.
Therefore, with the correct material, you can produce the best boxes for the cookies.
Should be functional
The cookie boxes should be functional. They should be easy to carry, store in a shop, open, close, etc. The packaging must be made so that it is easy to open the box without causing any harm to the cookies.
Instructions can be given on how to do this. People must know about the product by looking at its packaging. Some consumers may keep the cookies inside the box till they finish therefore it must be strong and easy to open. The box should have a good shelf life as well.
Window cookie boxes
Customers have more confidence in buying something if they know how it looks. This is especially so with delicious products like cookies. Some may buy it only because it looks so tasty. Cookie boxes with windows are a great option as they let customers see the cookies. This helps them decide whether they want to purchase them.
The box can be designed attractively with the window being of a unique shape so that customers are attracted towards it. The designs that take advantage of the window can be eye-catching.
Information about the cookies
As said above, those products are usually brought that people know about. Provide necessary information about the cookies on the packaging helping consumers decide whether they want the product.
The details that are needed include the ingredients used to make the cookies. It helps those with any allergies know if they can consume the cookies. The manufacturing and expiry date should be provided also. Consumers want to know the nutritional information as well. These help those who are on a diet know if they can consume the cookies.
The quantity should be stated clearly as well. Shoppers also want to know the flavor or flavors of the cookies therefore tell this on the packaging.
Any special points that the cookies have to need to be included. For instance, if the cookies are suitable for those wanting to reduce weight, if they are made for babies who are teething, etc. Also include the fact that they are homemade as this attracts consumers who like the personal touch.
Cookie boxes wholesale with these details help build trust in customers if the information is all true.
Eye-catching and entertaining
The packaging that draws eyes and is entertaining is preferred and helps the cookies sell. For this you will need to look at your customers and what they are drawn towards. Find out the colors and images that they will be attracted towards.
If the cookies are made for kids then you will opt for colors that are bright and popular cartoon characters. You can include a puzzle or game on the box which attracts children in wanting to buy the cookies.
Cookies for adults can have humorous and witty lines with minimalist designs. Simple can work here.
Packaging for cookies needs to have the best material, design, be of the correct size, shape, provide details of the cookies if they are to work, and help the cookies stand out. The above are some points that you can keep in mind when designing these boxes. Be sure to keep your customers in mind and make packaging that they will like and find easy to use. The cookies should remain in their proper shape and also stay fresh if you want customers to be attracted to your brand. The packaging is what produces the first impression of your brand so focus on it.